How to increase sales with ordering app for business? (2)

How to increase sales with ordering app for business?

How to increase sales with ordering app for business? (4)

The percentage of consumers who prefer using a restaurant’s app or website for food delivery in the United States as of February 2021 is quite significant. According to Statista research, 67% of pollee clients have already ordered through the web or are willing to do that in the future.

How to increase sales with ordering app for business? (6)

The customer ordering process is exceptionally important for any type of establishment. Accurately setting it up may boost your profits and attract a great deal of new customers. But to achieve success, you surely need to keep up with the times and track the latest on the digitalization gale swirling in the air.


Digital transformation in business

Today, there is no need to learn from scratch how to create an app for a business and how to use it afterward. Companies like ORTY have already done the work. All it takes is your desire to enhance and join the global digital converting train.

A fresh report from Acosta found that around 47% of polled ate breakfast and lunch at home every day since the start of the pandemic, compared to 37% for breakfast and 26% for lunch pre-COVID. As a result, many companies including giants like Nestle, start to incorporate new work routines. Even the hotel business has started to use software in its field, as it simplifies the control of guests, facilitates the work of staff and is convenient for users. Using Hotel management systems today, many hotels under the conditions of the pandemic limited the contact of staff and guests, but did not lose the quality of service.

Thereby, let’s take a closer look at novelties, which are adsorbing the market:

  • Ghost kitchens, their global market size has been valued at over 43 billion U.S. dollars in 2019 and is expected to grow in the future years, as Statista found out: 
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The whole concept of ghost kitchens has emerged with the rise of technology and mobile food delivery apps. They became most popular during the quarantine measures when people were sitting at home and could not even order take out without delivery.

  • A lot of major chains have finished setting up self-service kiosks. They come in handy so that people are not wasting time standing in queues, ordering is more precise, and staff can spend more time cooking and delivering rather than taking or correcting the orders. The self-service kiosk market is valued at 12.05 billion US dollars and is projected to reach 21.42 billion by 2027, almost doubling in size.
  • Voice assistant technology is certainly a new approach to augment sales and make ordering even easier. It can be installed as a self-service kiosk function or as part of your app. Such giants as McDonald’s are currently testing out voice ordering at a few drive-thrus points.
  • And last but not least, amelioration concerns cloud-based POS systems. They are significantly much easier to install as there is no hardwiring needed, you can collect and store all the information in one place, and your data is going to be safe and protected. American NRF holds information that over 56% of retailers in the USA have already deployed POS analytics to combat fraud. New POS systems-based technologies, such as fingerprint ID, are emerging, with 5.8% of retailers already using the technology, 2.9% in the testing phase.

In general, the market size value of POS software reached $9.3 billion. It is forecasted to hit $18.1 billion by 2027.


Benefits of mobile app for business

Using an app offers a vast number of advantages, we can differentiate a few benefits of online ordering system:

  • Universality an ordering system for small business or big enterprise would bring about many positive changes despite your business size. It will help organize big teams and will speed up the work of small teams as well.
  • Knowing your audience. CRM is the ultimate app to keep track of customer orders, getting to know their preferences, likes, and dislikes. Being able to leave comments, send presents, and apply various discount programs are by all means totally positive points of using an order taking app.
  • Boosting effectiveness. With smart technology, you can easily organize and set up a working process. The software transforms and accelerates the routine tasks optimizing time and resources, so the staff can focus on other important tasks while the programs continuously work in the background likewise. 
  • Safeness is a new important parameter brought by the pandemic. Having a digital platform makes the ordering touchless and contactless which the new circumstances require. 

Process of ordering online

As digitalization follows the app for taking orders is a must for any type of business. The simplicity and time saving draw more and more people every day to use the app.

For the customers the whole process should be as simple as possible:

  1. Downloading or opening the online version of the app.
  2. Choosing the items they would like to purchase.
  3. Selecting the preferable type of payment and way of delivery.

Voila, the Client has the order and is happy because it was quick and easy to pay and to get the product.

From the business owner’s side of the operation, it may be a lot more complicated, but again you do not have to be a technical genius and build your own software from zero. Using ORTY you get your own app and website out-of-the-box regardless of the tariff you choose. That way setting up the online ordering process becomes a piece of cake:

  1. Customize the app, add your logo, contact information, and a location on the map.
  2. Upload the catalog/menu, add modifiers, descriptions, and pictures to improve customers’ experience.
  3. Enclose the payment options (the more the better).
  4. Be sure to enclose pickup options (inside/curbside pickup/delivery/takeaway).

Thus, you can organize and use the ready-to-work product in no time.

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Kaitlin Keefer

Kaitlin is an editor at Square where she covers everything from how small businesses can start, run, and grow, to how enterprise companies can use tools and data to become industry leaders.

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